After a letter-writing campaign initiated by the grassroots organization Dads & Daughters, toymaking company Hasbro has reversed its decision to make and market 'Pussycat Dolls' dolls.
Dads & Daughters started the campaign after it learned that Hasbro would be making dolls in the image of the racy music group, and planned to market them to girls as young as six years old. In case you've never seen the group, this is one of their promotional photos:
and this was what the dolls were to look like:
Hasbro released this statement:
“Hasbro and Interscope [record label] have jointly agreed that Hasbro will not move forward with the line of dolls based on the recording group, The Pussycat Dolls. Interscope’s current creative direction and images for the recording group are focused on a much older target than we had anticipated at the time of our original discussions, thereby making a doll line inappropriate for Hasbro.”
Score one for a grassroots organization convincing a company not to sell sex to kids!
Technorati tags: Pussycat Dolls, Hasbro, children, marketing, toys