Arrrggghhh, this pisses me off. The Memorial University of Newfoundland (my alma matter) has created a new logo for their marketing campaigns, which doesn't include the province name!
It seems so silly to simply promote "Memorial University" - Newfoundlanders will know where it is, but most people across Canada (and certainly internationally) will have no idea where the school is, or who it is a memorial to. Add that to the fact that there are about a half dozen other Memorial Universities in North America (Florida Memorial University, Lincoln Memorial University, etc.)... this just doesn't seem to be an effective branding strategy.
The old logo:
The new logo:
While the official name of the university remains "Memorial University of Newfoundland", this logo will be used to promote the school. I don't like the new logo all that much, but I realize that graphics change, and it's not that big a deal to me. I really think "Newfoundland" should remain in the logo and marketing materials though.
Edit: My suggestion for changes to the logo - just add "of Newfoundland" to the bottom of the logo, in the same grey lettering, like this:
The university's name is a subject of debate for some people too, from what I understand. Some advocate adding "and Labrador" to reflect the province's recent name change, while others think it should remain simply "Memorial University of Newfoundland", because the school was named as a memorial to those who died serving Newfoundland in WWI and WWII, before entering Canada.
If you would like to voice your opinion on the new logo, you can email the university president Axel Meisen at firstname.lastname@example.org, and the university's marketing and communications group at email@example.com.
Update: Read Memorial University no longer "of Newfoundland", Part II (June 5, 2006)
Cove Blogger has written a great post about the new logo, along with some background information on the name change issue.
Technorati tags: Newfoundland, Memorial University of Newfoundland, St. John's, MUN, logo, marketing, Canada