The best and worst marketing campaigns of 2006

The Packaging Girlhood blog has created a list of the best and worst marketing campaigns of 2006. The list focuses on campaigns that are directed towards girls, or ones that girls were very exposed to.

There are so many negative and stereotypical images encompassed in marketing campaigns for girls; it's really disheartening. If you're interested in this topic, the organization See Jane has done some really interesting research on gender portrayals in children's media (for both boys and girls).

And (some of) the nominees are...


Dora's makeover from explorer to Princess

Bratz dolls, makeup, clothes, TV show, etc.

Dove campaign for real beauty (watch)

Maria Sharapova “I feel Pretty” Nike Ad (watch)

To read the commentary and see the rest of the list, click the links above.